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Strengthening local journalism through data & technology
Strengthening local journalism through data & technology
Across the country, community newsrooms are disappearing at an alarming rate. More than half of U.S. counties now lack a reliable local news source, and those that remain are stretched thin—expected to do more with fewer resources.
Many lack the training, tools, and technical expertise needed to produce the kind of original, investigative reporting that engages modern audiences. Today’s most impactful journalism increasingly relies on data analysis, visualization, and technology—capabilities that are often out of reach for smaller newsrooms.
Without the ability to grow and retain their audiences, these organizations face an uphill battle to stay afloat.
Branch Four Inc. is a 501(c)(3) non-profit organization working to strengthen local, fact-based reporting across the country.
Founded by a Data Scientist with 10+ years of experience, Branch Four brings data and technology expertise directly to local newsrooms so they can do their best work. We help fact-driven newsrooms grow their audiences, tell better stories, and build the sustainable foundations they need to serve their communities for the long haul.
We use rigorous, data-driven methods to help local newsrooms define, understand, and reach their target audiences — turning casual readers into loyal supporters.
We provide hands-on data and analytics support to help newsrooms publish compelling, data-driven stories and investigations that make an impact.
We offer free trainings that equip journalists with the skills to confidently report on data-heavy topics — no technical background required.
Are you a newsroom looking to grow your audience? We can help. Through rigorous audience development and data journalism, we have the skills, background, and resources to help you grow your audience.
Make a tax-deductible donation to fund our work. Misinformation thrives when local journalism disappears. Your generosity helps restore the connection between communities and the facts that shape their lives.
Ready to make an impact? Volunteer with us! Dedicate your coding, marketing, fundraising or other skills to support local newsrooms around the country.
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